Our
Community

At The HAP Group, we take pride in our robust editorial content platform, which serves as a unifying force for a vibrant community of IT decision makers throughout Latin America. Our platform brings together professionals who hold influential roles in shaping and driving technology strategies within their organizations.

Digital Leaders Program

With our comprehensive and insightful content, we foster a sense of community among IT decision makers, providing them with valuable resources, thought leadership, and a platform for exchanging ideas and experiences. Through our platform, members of our community gain access to the latest industry trends, best practices, case studies, and expert insights that empower them to make informed decisions and drive successful digital transformations.

By connecting IT decision makers across Latin America, we facilitate knowledge sharing and collaboration, enabling our community to thrive collectively in the ever-evolving world of technology.

The Digital Leaders program offered by The HAP Group solidifies our position as a highly effective provider in various key areas, including content syndication, Account-Based Marketing (ABM), High-Quality Leads (HQL), multiple-touch campaigns, and BANT (Budget, Authority, Need, Timeline) campaigns. Additionally, we have established ourselves as leaders in organizing events catering to C-Level management.

At the core of our Digital Leaders program is an extensive database comprising over 580,000 influential professionals, including CIOs, CXOs, CEOs, CSOs, IT decision makers (ITDMs), CMOs, and general executives. This database serves as a foundation for building strong relationships and facilitating targeted campaigns.

The Digital Leaders program is the culmination of our long-standing relationships with these leaders, which have been nurtured through the consistent delivery of news, current information, and engaging events. Furthermore, we conduct surveys and product testing, and recognize the best solutions, products, and practices through our prestigious award programs.

By leveraging these relationships and comprehensive strategies, The HAP Group’s Digital Leaders program ensures effective engagement and facilitates the dissemination of valuable content, ultimately driving success for both our clients and the industry as a whole.

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EMPOWER YOUR BRAND

Communication and marketing

  • We spread the word about your successes and challenges through the different communication tools available at The HAP Group:
  • Brand Posting
  • Social Media Brand Posting
  • Email Marketing

Lead generation campaigns

  • Connect with decision makers through our solutions at:
  • Content Syndication
  • White papers delivery
  • Webinars and online events
  • Offline events

Ads

  • Increases visibility and online positioning:
  • Display campaigns
  • Sponsored Videos
  • Social Social Ads